{"id":5074,"date":"2026-10-05T14:00:00","date_gmt":"2026-10-05T14:00:00","guid":{"rendered":"https:\/\/kannect.co\/blog\/?p=5074"},"modified":"2026-09-06T21:52:19","modified_gmt":"2026-09-06T21:52:19","slug":"alumni-chapter-engagement","status":"publish","type":"post","link":"https:\/\/kannect.co\/blog\/community-building\/alumni-chapter-engagement\/","title":{"rendered":"Alumni Chapter Engagement: Why Chapters Go Quiet and How to Keep Them Running"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Alumni chapter engagement<\/strong> follows a pattern almost everyone in advancement will recognise. A chapter launches with forty people at a bar, runs three good events, loses its organizer to a promotion or a move, and goes quiet. Two years later the central office is deciding whether to relaunch it or write it off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern is not about apathy, and it is rarely about budget. It is about where ownership sits, how thin the chapter leader&#8217;s job was defined, and whether the institution built anything the chapter could run without it.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>On this page<\/h2><nav><ul><li class=\"\"><a href=\"#modes\">The four kinds of alumni engagement<\/a><\/li><li class=\"\"><a href=\"#dormant\">Why alumni chapters go dormant<\/a><\/li><li class=\"\"><a href=\"#model\">Centrally run or locally owned<\/a><\/li><li class=\"\"><a href=\"#leader\">The chapter leader is the whole job<\/a><\/li><li class=\"\"><a href=\"#events\">What chapter events should actually be<\/a><\/li><li class=\"\"><a href=\"#support\">What the central office owes a chapter<\/a><\/li><li class=\"\"><a href=\"#measure\">Measuring alumni chapter engagement<\/a><\/li><li class=\"\"><a href=\"#kannect\">Where Kannect fits<\/a><\/li><li class=\"\"><a href=\"#related\">Related reading<\/a><\/li><li class=\"\"><a href=\"#faq\">Common questions about alumni chapter engagement<\/a><\/li><li class=\"\"><a href=\"#sources\">Where these points came from<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 id=\"modes\" class=\"wp-block-heading\">The four kinds of alumni engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It helps to start with a shared vocabulary, because &#8220;engagement&#8221; in an alumni office often means giving, and chapters are usually judged against a definition they were never designed to serve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CASE Alumni Engagement Metrics framework, developed by a task force of the Commission on Alumni Relations, defines four modes: volunteer, experiential, philanthropic and communication. A regional chapter touches all four, but its natural strengths are the experiential and volunteer modes, with communication as the connective tissue. Philanthropy tends to follow the others rather than lead them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That matters for how chapters are evaluated. A chapter judged only on dollars raised in its first two years will look like a failure even when it is doing exactly what it should be doing, which is building the experiential and volunteer base that giving eventually rests on.<\/p>\n\n\n\n<h2 id=\"dormant\" class=\"wp-block-heading\">Why alumni chapters go dormant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Five causes account for most dormant chapters, and only one of them is about the alumni themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The whole thing rested on one person.<\/strong> A chapter with one organizer and no deputy is a chapter with a countdown on it. Volunteers move, get promoted, have children, or simply get tired, and every one of those is normal rather than a failure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The events were all the same.<\/strong> Three happy hours in, the people who like happy hours have come and the people who do not have concluded the chapter is not for them. That is most of your alumni in a given city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The chapter had no authority.<\/strong> If every date, invitation and dollar has to be approved centrally, the leader is not running a chapter, they are executing a schedule somebody else wrote. Volunteers do not stay in jobs with responsibility and no discretion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nobody knew it existed.<\/strong> The invitation list came from the central database and reached the alumni already on good terms with the institution. The ones who moved to the city three years ago and never updated their address heard nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It was only ever about giving.<\/strong> Alumni can tell within one email whether a chapter exists so they can meet each other or so the institution can find donors, and the second kind does not get a second turnout.<\/p>\n\n\n\n<h2 id=\"model\" class=\"wp-block-heading\">Centrally run or locally owned<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every institution picks one of these, usually without saying so out loud, and the choice determines what alumni chapter engagement can look like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Centrally run.<\/strong> The advancement office plans, invites, books and staffs. It produces consistent quality and it scales badly, because chapter count is capped by staff hours. It also collapses the moment the responsible staff member changes roles, and it tends to produce audiences rather than communities: alumni attend, but nothing happens between visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Locally owned.<\/strong> A volunteer leader decides what happens, within a light frame the institution sets. Quality varies more, and a bad chapter year is genuinely worse than the centrally run version. But the ceiling is far higher, it costs a fraction as much, and chapters keep going during the years the central office is busy with a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second model works if, and only if, the institution actually cedes something. Giving a volunteer the title and none of the decisions is the worst of both: they carry the work and the blame without the ability to change anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A workable middle is to fix a small number of non-negotiables, such as brand use, data handling and anything involving money, and leave the rest genuinely open. Chapters will do things you would not have chosen. Some of them will be better than what you would have chosen.<\/p>\n\n\n\n<h2 id=\"leader\" class=\"wp-block-heading\">The chapter leader is the whole job<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you fix one thing about alumni chapter engagement, fix how you recruit and support chapter leaders. Everything else is downstream of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The people who do this well are usually not the most prominent alumni in the city. They are the ones who already organize things: the person who runs their team&#8217;s social calendar, the one who kept the class group chat alive. Prominence gets you a name on the letterhead; organizing habit gets you a chapter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Define the role before you offer it, the way you would define any volunteer job:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A term with an end date.<\/strong> Two years, renewable. An open-ended commitment is the fastest way to get a no from exactly the competent people you want.<\/li>\n\n\n\n<li><strong>A minimum, not a maximum.<\/strong> Four events a year, say. Leaders who want to do more will; leaders who can only do four will not feel they are failing.<\/li>\n\n\n\n<li><strong>A named deputy from day one.<\/strong> Not a successor plan for later. Two people from the start, so the chapter survives one of them going quiet.<\/li>\n\n\n\n<li><strong>One person at the institution who answers their emails.<\/strong> Named, with a real response time. Nothing kills volunteer enthusiasm faster than being ignored by the organization you are volunteering for.<\/li>\n\n\n\n<li><strong>What they can decide alone.<\/strong> Written down. Ambiguity here means either constant permission-seeking or an accidental overstep that ends badly.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And plan the handover before you need it. A chapter that documents where the list lives, who holds the accounts and what worked last year compounds; one that does not restarts with every leader. The mechanics are the same as any <a href=\"https:\/\/kannect.co\/guides\/booster-club-handoff\/\">volunteer role handover<\/a>.<\/p>\n\n\n\n<h2 id=\"events\" class=\"wp-block-heading\">What chapter events should actually be<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The default alumni event is a drinks reception, and it is the format that selects hardest for a particular kind of person: unattached, extroverted, in the city centre, free on a weekday evening. Everyone else self-selects out, and the chapter concludes there is no appetite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chapters with durable engagement run a mix. A rough shape that works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One thing with a purpose beyond networking.<\/strong> A volunteer morning, a service day, a fundraiser for something local. People who would never come to a reception will come to this, and they tend to come back.<\/li>\n\n\n\n<li><strong>One thing that is useful.<\/strong> A career panel, a talk from faculty passing through, an industry roundtable. Gives the reluctant alumnus a reason that is not social.<\/li>\n\n\n\n<li><strong>One thing families can attend.<\/strong> A daytime, weekend, bring-the-kids event. This single change usually widens a chapter active list more than any amount of promotion.<\/li>\n\n\n\n<li><strong>One thing that is purely social.<\/strong> Keep the drinks. Just stop making it the entire programme.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Frequency matters less than predictability. Four events on a rhythm alumni can anticipate beats nine scattered through the year, and it is a far more honest ask of a volunteer leader.<\/p>\n\n\n\n<h2 id=\"support\" class=\"wp-block-heading\">What the central office owes a chapter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Locally owned does not mean unsupported. There is a short list of things only the institution can provide, and withholding any of them makes the volunteer job much harder than it needs to be.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accurate contact data for the region.<\/strong> The single most valuable thing you have. A chapter working from a three-year-old export is inviting people who moved away and missing people who arrived.<\/li>\n\n\n\n<li><strong>A way to email the region that does not go through one volunteer inbox.<\/strong> Personal accounts should never be the channel, for deliverability reasons and for data protection ones.<\/li>\n\n\n\n<li><strong>A small budget with a simple approval path.<\/strong> The amount matters less than the friction. A leader who waits three weeks for a $200 approval will stop asking, and then stop planning.<\/li>\n\n\n\n<li><strong>Templates and a light brand guide.<\/strong> Not a 40-page manual. An invitation template, a slide, a logo file and one page of what to avoid.<\/li>\n\n\n\n<li><strong>Somebody who replies.<\/strong> Named, reachable, and quick. This is the cheapest item on the list and the most frequently missing.<\/li>\n\n\n\n<li><strong>Visible recognition.<\/strong> Chapter leaders are volunteers doing skilled work. Naming them in the alumni magazine costs nothing and is remembered for years.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One more thing worth saying out loud: tell chapters when a fundraising campaign is coming and what you want from them. Chapters that find out from a mass email that they are now part of a campaign push feel used, and their engagement numbers show it for a year afterwards.<\/p>\n\n\n\n<h2 id=\"measure\" class=\"wp-block-heading\">Measuring alumni chapter engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chapters are usually measured on attendance and on giving, and both are misleading at chapter scale. Attendance rewards the chapter that runs the most events rather than the one that reaches the most people, and giving lags experiential engagement by years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A better set, and small enough that a volunteer leader can report it in five minutes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distinct alumni engaged in the last 12 months<\/strong>, as a share of alumni in the region. This is the number that tells you whether the chapter is widening or recycling.<\/li>\n\n\n\n<li><strong>Repeat rate.<\/strong> What share of attendees at an event had been to something before. Rising means a community is forming; flat means each event starts from zero.<\/li>\n\n\n\n<li><strong>First-time attendees per event.<\/strong> A chapter with no newcomers is a friendship group with a logo, which is pleasant and does not scale.<\/li>\n\n\n\n<li><strong>Number of active volunteers, not just the leader.<\/strong> One is fragile, three or four is a chapter.<\/li>\n\n\n\n<li><strong>Regional contact quality.<\/strong> What share of your records for the region are current. This is the institution&#8217;s number, not the chapter&#8217;s, and it caps everything else.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Track those against the four CASE modes rather than folding everything into a single score. A chapter can be strong on experiential and volunteer engagement while contributing little philanthropically, and in its first years that is the correct shape rather than a shortfall.<\/p>\n\n\n\n<h2 id=\"kannect\" class=\"wp-block-heading\">Where Kannect fits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most of what makes chapters work is delegation and judgment. What software decides is whether a volunteer leader can act without waiting on the central office for a list, and whether the institution can see what chapters are doing without asking. Kannect is a <a href=\"https:\/\/kannect.co\/features\/\">membership and community platform<\/a> for any organization with members, and the chapter model is one of the things it is shaped for.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Groups and programs.<\/strong> Each chapter gets its own space with its own members, events and messages, inside the institution&#8217;s wider organization rather than as a separate account nobody can see into.<\/li>\n\n\n\n<li><strong>People CRM.<\/strong> Statuses such as alumni, member, donor, staff, parent and student, so a regional list is a filter rather than a spreadsheet export that goes stale the day it is made.<\/li>\n\n\n\n<li><strong>Events with sign-ups.<\/strong> Attendees, no-shows and repeat attendance recorded on the event, which is what makes distinct-alumni and repeat-rate numbers possible at all.<\/li>\n\n\n\n<li><strong>Full membership management.<\/strong> One membership type with multiple pricing tiers on every plan, or multiple membership types each with their own tiers on higher plans, plus custom application forms, manual or automatic approval, a welcome flow, discounts and renewals.<\/li>\n\n\n\n<li><strong>Email to your own list.<\/strong> A chapter can email its region without messages going out from a volunteer personal account, and without depending on a social platform to decide who sees them.<\/li>\n\n\n\n<li><strong>A member directory.<\/strong> One directory with unlimited listings on every plan, and multiple directories on higher plans, so alumni in a city can find each other between events.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kannect.co\/pricing\/\">Pricing<\/a> is public and there is no free plan. Every plan includes a 7-day trial and a card is required to start it.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Plan<\/th><th>Monthly<\/th><th>Billed yearly<\/th><th>People<\/th><th>Admins<\/th><th>Emails\/mo<\/th><th>Platform fee<\/th><\/tr><\/thead><tbody><tr><td>Starter<\/td><td>$29<\/td><td>$276<\/td><td>500<\/td><td>3<\/td><td>5,000<\/td><td>2%<\/td><\/tr><tr><td>Launch<\/td><td>$69<\/td><td>$660<\/td><td>2,000<\/td><td>5<\/td><td>20,000<\/td><td>2%<\/td><\/tr><tr><td>Growth<\/td><td>$149<\/td><td>$1,428<\/td><td>5,000<\/td><td>10<\/td><td>50,000<\/td><td>1.5%<\/td><\/tr><tr><td>Scale<\/td><td>$299<\/td><td>$2,868<\/td><td>15,000<\/td><td>25<\/td><td>150,000<\/td><td>1%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Annual billing takes 20% off the monthly rate. Read from kannect.co\/pricing, 6 September 2026.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Payment processing is 2% on Starter and Launch, 1.5% on Growth and 1% on Scale. Donations to a registered nonprofit are processed at 0%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a short look at how it works:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kannect: The All-in-One Community Operating System\" width=\"860\" height=\"484\" src=\"https:\/\/www.youtube.com\/embed\/0J-kATUNVps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">A quick tour of Kannect: memberships, events, payments and announcements in one place.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"related\" class=\"wp-block-heading\">Related reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/kannect.co\/guides\/why-engagement-drops-after-first-event\/\">Why engagement drops after the first event<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kannect.co\/guides\/reach-every-member\/\">How to reach every member<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kannect.co\/guides\/booster-club-handoff\/\">Handing a volunteer role to the next person<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kannect.co\/guides\/five-tool-community-stack\/\">The five tool community stack<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kannect.co\/resources\/event-run-of-show\/\">Event run of show<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">Common questions about alumni chapter engagement<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-17886576847270\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is alumni chapter engagement?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Alumni chapter engagement is how actively alumni in a particular region or affinity group take part in their local chapter: attending, volunteering, bringing other alumni, and eventually giving. The CASE Alumni Engagement Metrics framework splits engagement into volunteer, experiential, philanthropic and communication modes, and a healthy chapter is usually strongest on the first two.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-17886576847271\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why do alumni chapters go dormant?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Most often because the chapter rested on one volunteer with no deputy, ran the same event format until only one type of person attended, had responsibility without any real authority, worked from stale regional contact data, or was set up so obviously as a fundraising channel that alumni did not come back. Very few chapters go quiet because alumni stopped caring about the institution.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-17886576847272\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Should chapters be run centrally or by volunteers?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Locally owned chapters cost far less, scale past what staff hours allow, and keep running while the central office is busy. They need the institution to genuinely cede decisions, though. A volunteer given the title and none of the authority carries the work and the blame without the ability to change anything, and that arrangement produces the shortest chapter lifespans of all.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-17886576847273\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How many events should an alumni chapter run each year?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Four on a predictable rhythm beats nine scattered through the year. Vary the format rather than the frequency: something with a purpose beyond networking, something useful such as a career panel, something families can attend, and something purely social. Running only receptions selects hard for one kind of alumnus and excludes most of the region.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-17886576847274\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do you measure alumni chapter engagement?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Track distinct alumni engaged in the last twelve months as a share of alumni in the region, the repeat rate at events, first-time attendees per event, and how many active volunteers the chapter has beyond the leader. Attendance totals reward running more events rather than reaching more people, and giving lags experiential engagement by years.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-17886576847275\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What does a chapter need from the central office?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Accurate regional contact data, a way to email the region that is not one volunteer personal inbox, a small budget with a short approval path, a few templates and a light brand guide, one named person who replies quickly, and visible recognition. Advance notice of fundraising campaigns matters too: chapters that learn from a mass email that they are part of a push tend to disengage for a year.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 id=\"sources\" class=\"wp-block-heading\">Where these points came from<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Useful references on alumni engagement measurement and volunteering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.case.org\/resources\/alumni-engagement-metrics\" rel=\"noopener\" target=\"_blank\">CASE, Alumni Engagement Metrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.case.org\/research\/surveys\/case-insights-alumni-engagement\" rel=\"noopener\" target=\"_blank\">CASE Insights on Alumni Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/independentsector.org\/resource\/value-of-volunteer-time\/\" rel=\"noopener\" target=\"_blank\">Independent Sector, Value of Volunteer Time<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why alumni chapters go dormant, whether to run them centrally or locally, how to define the chapter leader role, and the numbers worth tracking.<\/p>\n","protected":false},"author":2,"featured_media":5085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,105],"tags":[],"class_list":["post-5074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-building","category-higher-education"],"_links":{"self":[{"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/posts\/5074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/comments?post=5074"}],"version-history":[{"count":0,"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/posts\/5074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/media\/5085"}],"wp:attachment":[{"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/media?parent=5074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/categories?post=5074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kannect.co\/blog\/wp-json\/wp\/v2\/tags?post=5074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}