Practical playbooks for the people building real communities.
Free, practical guides for engagement, retention, and platform independence. New material added regularly.
Why communities lose engagement after the first event
It is rarely about your content. Here is what actually causes the drop, and a practical playbook to stop it.
Free guideThe hidden cost of running your community on Facebook Groups
It feels free. It is not. Here is what running your community on Facebook actually costs you, and what owning it looks like instead.
Free guideEventbrite and Meetup got bought. What it means for your community.
Both now answer to the same owner, on the same playbook. Here is what that means for the community you have built on them.
Free guideHow to reach every member without paying to boost your post
Organic reach collapsed. Here is why your messages stopped landing, and how to get in front of everyone again.
Free guideThe 5-tool community stack costing you a weekend a month
Facebook, Eventbrite, Mailchimp, a website, and a spreadsheet. Here is what stitching them together really costs, and the one-platform alternative.
Tools you can use this week
Free, practical worksheets and calculators to put the guides into action. No cost, yours to keep.
The Stack Audit calculator
Add up what your community spends across every tool, and see what one platform costs instead. Interactive, no email required.
10 emails every community should automate
The triggered emails that keep members engaged all year, with a sample subject line for each.
Event run-of-show template
Plan and run your next event start to finish, from four weeks out to the follow-up.
Membership tiers that renew
Design three tiers that sell, with pricing principles and renewal tactics that work.
Build the community your guides describe
Bring your events, members, groups, and messaging into one platform you control.
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