Membership Tiers That Renew

Three tiers is the sweet spot: an easy yes, an obvious best value, and a premium option that makes the middle look reasonable. Work through this to design yours, then print it or save as PDF.

1. 1

   Five principles before you price

   • Anchor with three tiers: one entry, one "most popular" middle, one premium.
   • Sell outcomes, not access. "Free tickets to every event" beats "event access."
   • Make the middle the hero. Put most of the value people care about there and mark it most popular.
   • Price on value, not cost. What is a year of belonging and access worth to them?
   • Design for renewal from day one. The best tier is one members use every month.
2. 2

   Design the entry tier

   • Name it (for example, Supporter).
   • Set a low-friction annual price.
   • List 2 to 3 concrete benefits for curious first-timers.
3. 3

   Design the middle tier (most popular)

   • Name it (for example, Member).
   • Set the best-value annual price.
   • Stack 4 to 6 benefits your core community actually wants, and label it most popular.
4. 4

   Design the premium tier

   • Name it (for example, Patron or Business).
   • Set a higher annual price for sponsors, businesses, or VIPs.
   • Include everything above plus status or visibility.
5. 5

   Three renewal tactics that work

   • Remind before, not after. An automated heads-up before the renewal date recovers lapses.
   • Show the year in review right before renewal so the value is concrete.
   • Make paying frictionless with stored cards and one-tap renewal in the member app.