Personalization: The Secret to Higher Community Engagement and Outreach

In today’s digital-first world, organizations face a major challenge—cutting through the noise to keep their members engaged. With inboxes flooded with generic emails, notifications that often go ignored, and algorithm-focused social feeds filled with competing content, traditional mass messaging is no longer effective. For community engagement and outreach to be successful, organizations must shift towards personalization—tailoring notifications, event invites, […]

6 mins read

The 90-9-1 Rule of Community Participation: How to Engage More of Your Members

If you’ve ever managed an online community, you’ve probably noticed a familiar pattern. A handful of members are highly active, posting updates, starting discussions, and creating content. A slightly larger group likes, comments, and interacts occasionally. But the vast majority? They stay silent, observing but never engaging. This isn’t just something you’ve imagined—it’s a well-documented […]

6 mins read