Practical playbooks for the people building real communities.
Free, practical guides for engagement, retention, and platform independence. New material added regularly.
Why communities lose engagement after the first event
It is rarely about your content. Here is what actually causes the drop, and a practical playbook to stop it.
Free guideThe hidden cost of running your community on Facebook Groups
It feels free. It is not. Here is what running your community on Facebook actually costs you, and what owning it looks like instead.
Free guideEventbrite and Meetup got bought. What it means for your community.
Both now answer to the same owner, on the same playbook. Here is what that means for the community you have built on them.
Free guideHow to reach every member without paying to boost your post
Organic reach collapsed. Here is why your messages stopped landing, and how to get in front of everyone again.
Free guideThe 5-tool community stack costing you a weekend a month
Facebook, Eventbrite, Mailchimp, a website, and a spreadsheet. Here is what stitching them together really costs, and the one-platform alternative.
Free guideHow to run a booster club: the first-year playbook
You volunteered and the season starts in three weeks. Here is what to set up, in the order that keeps you from blocking yourself.
Free guideHow to collect trip payments from parents without chasing them
Late payments are usually a broken process, not unwilling families. Here is how to set a season up once so the reminders send themselves.
Free guideThe booster club handoff: what to give next year’s board
Every August thousands of booster clubs start over from nothing. Not because anything went wrong, but because the records left with the outgoing treasurer.
Free guideHow to start a support group people feel safe joining
The decisions that determine whether people walk in the first time, and whether they come back.
Free guideRunning a support group without Facebook
A private group is still attached to everyone’s real name. For a support group, that is not a settings problem. It is a barrier to the people who need you most.
Free guideHow to keep a small group connected between Sundays
Your group meets for ninety minutes a week. Everything that decides whether it becomes something happens in the other ninety-nine percent.
Free guideChurch announcements that actually reach people
You said it from the front, put it in the bulletin, and posted it. A third of the people still did not know. Announcing more is not the fix.
Free guideHow to keep chamber members engaged between renewals
Your AMS can tell you who is a member in good standing. It cannot tell you which of them have not attended anything in two years.
Free guideWhat to do when member renewals stall
A reminder can recover a member who forgot. It cannot recover a member who never came. Here is how to tell the two apart.
Free guideHow to move your club off Meetup without losing members
Your club is not the eight hundred people on the roster. It is the thirty who come, and those thirty are portable.
Free guideWhat community software actually costs
Every platform advertises a number that is not what you will pay. Here is how to work out the real one before you commit.
Tools you can use this week
Free, practical worksheets and calculators to put the guides into action. No cost, yours to keep.
The Stack Audit calculator
Add up what your community spends across every tool, and see what one platform costs instead. Interactive, no email required.
10 emails every community should automate
The triggered emails that keep members engaged all year, with a sample subject line for each.
Event run-of-show template
Plan and run your next event start to finish, from four weeks out to the follow-up.
Membership tiers that renew
Design three tiers that sell, with pricing principles and renewal tactics that work.
Build the community your guides describe
Bring your events, members, groups, and messaging into one platform you control.
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